The Problem
Design Dua sells beautifully handcrafted bassinets made by artisans in Ghana, West Africa. They did an amazing job growing sales with user generated photos and influencer outreach on Instagram. However, even though they were having lots of success with organic Instagram posts, they needed to find another channel they could use to grow sales so they weren’t 100% dependent on a single marketing channel.
The Solution
Design Dua hired ConversionEngine to create a marketing plan they could use to predictably grow their sales. We did this by:
- Researching the right customers to target in order to maximize sales.
- Designing beautiful Facebook and Google ads.
- Writing ad copy tailored to their specific audience.
- Setting up ad campaigns and funnels that helped Design Dua take their sales to the next level.
- A/B testing ads to systematically improve results.
- Implementing effective holiday sales strategies.
The Results
The result is that we’ve helped Design Dua successfully open new marketing channels that have provided a lifetime 13.20 return on ad spend (ROAS) while more than doubling their revenue with 136% YoY growth.
