The Challenges
Before working with Conversion Engine, Boo Beauty Bar was running their Meta ad campaigns in-house. Challenges they faced included:
- Not enough time to run Meta Ad Campiagns
- Not sure how to scale their paid ad spend on Meta
Strategy & Solutions
The first thing we did for Boo Beauty Bar was to do a deep dive on their brand and their products. We want to make sure we thoroughly understood their products and the target market. We then created a Marketing & Paid Ads Strategy we could use to immediately start growing sales. The strategies we used include:
- Growth Strategy: The first thing we did for Boo Beauty Bar was to develop Growth Strategy & Plan to map out their growth. This included conducting break-even analysis and ROAS target setting to know when we had room to profitably scale and grow.
- Meta Ads Management: We also developed a Meta Ad Management Strategy to grow sales that included audience testing, ad creative A/B testing, ad copywriting, and creative direction.
- Sales Forecasts & Planning: We also helped with Sales Forecasts, Goal Setting, & Planning so we could continue growing sales.
The Process
- Timeline: We started by gaining traction with paid ads in the first 90 days. From there, we focused on high-volume A/B testing to find new winning ads we could scale. We also worked closely with their team for Black Friday Sale planning and exectuion.
- Tools & Technology: Shopify, Meta Ads, Slack for Client Comms
- The Team: Growth Strategist, Paid Ads Team
Results & Impact
- 69% monthly Revenue Growth
- Scaled Paid Ad Spend 46%
- Improved ROAS 55%
