How Back Down South Clothing Co Increased Sales 127%

"Conversion Engine helped us have the best year we've ever had. Their team is responsive, and they helped us scale sales more than we ever have before."
Michael Simms
Founder & Owner

The Challenge

Before Back Down South started working with Conversion Engine, they were running their own ad, email, and SMS campaigns in-house. They were struggling with:

  • Slow Growth
  • Inconsistent Email Marketing
  • Lack of a Holistic Marketing Strategy to Drive Overall Sales

The Solution

When we started working with Back Down South Clothing Co, we focused on developing a holistic marketing strategy that would scale sales. This included:

  • Choosing the top marketing channels to accelerate growth.
  • Launching SMS Marketing as a new growth channel.
  • Designing scroll-stopping ad creative.
  • Running highly profitable paid ad campaigns.
  • Accelerating email + SMS list growth.
  • Planning a monthly email marketing campaign calendar.
  • Increasing revenue from email campaigns.
  • Building out key automated email + SMS flows to increase AOV and LTV.

The Results

After working with Conversion Engine, Back Down South achieved the following results:

  • 127% YOY Sales Growth
  • 26% of monthly revenue from email + SMS marketing
  • $645k+ in additional revenue from SMS marketing

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