The Problems
Before Armadillo Hat Co started working with Conversion Engine, they were working with a large agency, but were having some issues.
- They weren't hitting their target ROAS on Facebook and Google.
- Internal response time was slow, and Armadillo Hat Co had to wait up to a month to get changes made.
The Solution
Once Armadillo Hac Co started working with Conversion Engine, we conducted in-depth brand research to make sure we deeply understood the Armadillo Hat Co brand ethos, story, and key value propositions. This enabled us to:
- Design scroll-stopping ads that shared the Armadillo Hat Co story and lifestyle.
- Come up with new brand taglines like "Be bold. Live proud. Look good." and "100% country. It's who we are."
- Run highly profitable Google and Meta ad campaigns.
- Generate 31%+ of monthly revenue from email + SMS marketing.
The Results
The results from our marketing efforts included:
- 169% sales growth
- 71% ROAS increase
- 31% of total revenue from email + SMS
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