69% Sales Growth in the First Year

The Challenges

Before working with Conversion Engine, Boo Beauty Bar was running their Meta Ad campaigns in-house. Challenges they faced included:

1. Not enough time to run Meta Ads.
2. Low return on ad spend.
3. Not sure how to scale their paid ad spend on Meta.

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Strategy & Solutions

The first thing we did for Boo Beauty Bar was to do a deep dive on their brand and products. We wanted to make sure we thoroughly understood their unique value propositions and the pain points of their customers. We then created a Marketing & Paid Ads Strategy we could use to immediately start growing sales. The strategies we used include:

• In-Depth Financial Analysis: Scaling starts with thoroughly understanding our clients numbers. That's why we started our engagement by conducting break-even analysis and ROAS target setting to know when we have room to profitably scale and grow.‍
• Deep-Dive Brand Intelligence: The next thing we did for Boo Beauty Bar was to develop a Growth Strategy to map out what it was going to take to profitably grow sales. This included doing a deep dive to fully understand Boo's brand, unique selling propositions, and customer pain points.‍
• High-Volume Creative Testing: In the next step, we began running high-volume Meta Ads A/B testing to identify ad creative we could use to scale sales.‍
• Intelligent Meta Ads Scaling: Once we found our top performing Meta Ad Creatives, we began to scale into those ads. We also used Smart Audience Testing and Bid Caps to increase our ad spend without losing money on ads.‍
• Sales Forecasts & Marketing Planning: We also helped with Sales Forecasts, Goal Setting, & Marketing Planning so we could continue scaling sales.

The Process

• Timeline: We started by gaining traction with paid ads in the first 90 days. From there, we focused on high-volume A/B testing to find more winning ads we could scale.
• Tools & Technology: Shopify, Meta Ads, Slack for Client Communication
• The Team: Growth Strategist, Paid Ads Team

Results & Impact

• Increased ROAS 40%
• Scaled Meta Ad Spend 38%
• Grew Total Sales 25%