Growing an eCommerce brand isn't easy.
You have to design your logo, create an awesome brand, and build a beautiful website.
Then, you have to source products, work with suppliers, manage inventory, figure out the best way to ship your products, etc.
The list goes on.
But I've got good news for you.
Once you figure all of that out, growing your brand isn't rocket science.
There are proven, battle-tested eCommerce growth frameworks that thousands of brands have used to profitably and predictably scale their stores so they have more freedom AND so they can have 7-8 figure exits.
But it all comes down to knowing what to focus on, what to ignore, and then making it happen.
In this post, I'm going to share the exact framework we used to grow a brand 326% in only 10 months.
It's not rocket science, but it is proven and it's a framework you can use to build a 7-8 figure brand.
Ready? Let's get started.
Level 1: The Top of the Funnel
First up is the Top of the Funnel.
If you want to grow your brand, you need to grow sales, and if you want to grow sales, you need to get new people to your site. It's as simple as that.
There are two mistakes I see people make in this step.
- Mistake #1 is that they think they aren't ready to drive traffic to their site. They think that they need to redo their logo, touch up their homepage, retake their photos, etc. etc. Here's my advice—focus on sales first. Get your site set up, do everything at the highest level you can, and then start driving traffic to your site. No traffic = no sales. More traffic = more sales. You can optimize once you start driving traffic, but you'll keep spinning your wheels if you expect your site to be perfect before you start sending people to your site.
- Mistake #2 is that they focus on the wrong traffic sources OR they try to use too many traffic sources. Don't worry about running ads on every single ad platform and doing organic on every social platform. Do some research, pick the top channel, and then use that to grow your brand. You can expand from there, but you'll get in more trouble trying to use too many channels than from doubling down on 1 or 2 that are really working.
So, now that we know about the most common mistakes, where should you start?
We start with Facebook and Instagram ads whenever we grow brands.